Instrument Inventors Initiative

The Instrument Inventors Initiative is a collective of 15 new media artists. They needed a design for their website to present themselves to curators, subsidisers and interested invididuals in general.

They wanted the design to focus on the combination of digital and tangible interfaces. Now, to put something digital into a website is obviously quite easy. To make it feel tangible, however, is more complicated. I chose to use the visitor’s mouse movements: for the homepage I designed a random collage-like layout that you can scroll through by moving the mouse. The colours and typefaces are also based on the topic of digital and natural systems.